South Korean Investor Choi Jun-hyuk Faces Significant Loss in Wemade Investment

2 mins mins

Key Points:

Choi Jun-hyuk, CEO of Alpha Asset Management, experiences financial loss in Wemade investment.
Approximately $11.66 million paper loss incurred.
Widespread market attention on investment outcomes and implications.

South Korean CEO Choi Jun-hyuk, husband of actress Jun Ji-hyun, is facing a notable paper loss after investing 35 billion KRW ($25.8M USD) in Wemade shares.

The loss has cast a spotlight on institutional investment strategies and highlighted the volatility in blockchain-linked equities.

Choi Jun-hyuk’s $11.66M Paper Loss Shakes Confidence

Choi Jun-hyuk’s investment in South Korean firm Wemade has resulted in a financial setback. Alpha Asset Management, led by Choi, purchased shares at two different prices, leading to a significant unrealized loss of approximately $11.66 million as Wemade’s share price fell.

The Wemade stock price decline reflects market responses to increased operating costs and challenges within the blockchain sector. Resulting market dynamics have influenced the firm’s stock, with its value dropping by over 25% year-to-date.

“As of June 2, 2025, Wemade’s closing price was 25,000 KRW/share, resulting in an estimated unrealized paper loss of about 15.8 billion KRW (~$11.66 million USD)” – Choi Jun-hyuk, CEO, Alpha Asset Management.

Despite the news, there has been no official public comment from Choi Jun-hyuk, Jun Ji-hyun, or Wemade’s management. The incident has attracted significant media attention, placing Choi’s investment decisions under scrutiny.

Wemade’s Market Dynamics: A Volatile Year Examined

Did you know? In previous cases, concentrated investments in blockchain-linked equities have led to major financial drawdowns for institutional players, yet broader market contagion has often been avoided.

The WEMIX token currently trades at $0.43, with a market cap of $180 million and a trading volume nearing $2.61 million despite an almost 59% decline recently. Notably, despite a marked change over short periods, WEMIX showed a 74.9% rise over seven days, highlighting recent volatility according to CoinMarketCap.

wemix-daily-chart-3 — WEMIX(WEMIX), daily chart, screenshot on CoinMarketCap at 14:54 UTC on June 7, 2025. *Source: CoinMarketCap*

Coincu’s research team notes that the Wemade investment underscores the risks associated with high exposure to single entities. Past trends show that such concentrated risks can lead to market unease, though typically without causing broader crypto market disruptions.